Grow revenue
without hiring more people.

AI your team will actually use. Installed by entrepreneurs who've done it for over 400 business owners. No guessing what to build. No weekends lost to trial and error.

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400+BUSINESSES RUNNING AI THAT ACTUALLY WORKS
$50M+IN NEW REVENUE GENERATED
50,000+HOURS GIVEN BACK PER YEAR
$62.5M EXIT / IPO / $8M EXIT / / / / 5000 / WAKE UP WARRIOR 300 → 6,000 MEMBERS / $62.5M EXIT / IPO / $8M EXIT / / / / 5000 / WAKE UP WARRIOR 300 → 6,000 MEMBERS /

The method

01 / 03

Constraint first.
Tools last.

Here is what most AI consultants get wrong. They start with the tool.

"Let me show you what Claude can do." Cool story.

If you do not know where your business is actually breaking, you are just slapping duct tape on a leak you have not found yet.

We do this differently.

01

Find the constraint

Your business is either supply constrained or demand constrained. Sounds simple. Almost nobody diagnoses it correctly. Solve the wrong problem and AI just makes you fail faster. We find the real bottleneck first, before any tool gets touched.

02

Flag the role

Every constraint lives inside a role. Someone on your team is overworked, underperforming, or should not be doing that job at all. We map the role to the Replacement Matrix. Anchor, Augment, Axe, Automate. The right answer is rarely what you think.

03

Install the system

We do not hand you a Loom video and wish you luck. We build the agent with you, on your real data, in your real tools, with your team in the room. You leave with something running. Not a slide deck.

"Most business owners think AI is magic. It is not. There are tasks AI is incredible at and tasks that will waste your money. We have built hundreds of these systems. We know where AI wins and where it fails."

Joe Stolte, Founder

Work with Prime

03 / 03

Build it with us.
Or let us build it for you.

Same methodology. Same Prime ecosystem.
The difference is how much you want us to take off your plate.

01 · Build it with us

Prime Elite

For business owners who want to build AI capability inside their company — with Prime showing you what to build and helping you build it.

You build. We guide. You leave with systems running.

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02 · We build it for you

Prime Inner Circle

For business owners who want the outcome without becoming the AI expert — our team builds, deploys and maintains the systems for you.

You bring us the constraint. We build the solution.

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Live Prime experiences across Australia + New Zealand

Four times a year, get in the room with the Prime team and other established business owners — hosted across key Australian and New Zealand cities — to build, implement and move faster.

Not sure which fits?

START HERE
4 LIVE EXPERIENCES A YEAR, IN PERSON· SYDNEY· BRISBANE· SUNSHINE COAST· MELBOURNE· HOBART· AUCKLAND· 4 LIVE EXPERIENCES A YEAR, IN PERSON· SYDNEY· BRISBANE· SUNSHINE COAST· MELBOURNE· HOBART· AUCKLAND·

Proof

02 / 03

Real operators.
Real systems running.

The AI consulting space is full of people who have never built anything.

They took a course. Watched some YouTube videos. Now they are "experts."

We are not those people.

Here is what happens when you work with operators who have actually done this before.

01 Robby Ratcliffe
Outdoor lighting + AI SaaS

+64% revenue. AI receptionist outperforming his human appointment setter.

Before Prime

Robby was running Central Florida Trimlight with $1.5M in revenue but only 4 profitable months a year. His lead-to-call rate was 32% when industry standard is 70 to 90%. That is a constraint.

The build

He built an AI voice receptionist named Sophia, plus a real-time sales call coach, 9 persona-specific scripts, a technician field flywheel, and a routing layer that dropped his AI cost from $80 a day to $10 a day.

The results
  • $2.46M run rate
  • Conversion up 24%
  • DealerOS, his new AI SaaS, launching with 8 paying beta dealers
  • Zero new hires

"Sophia AI handles our appointment setting better than our current appointment setter."

Robby Ratcliffe · Central Florida Trimlight + DealerOS
02 Nick Kringas
Legal digital marketing

$380K in new revenue from one podcast and AI follow-up strategy.

Before Prime

Nick had been in the legal marketing game for 10+ years and generated over $400M for his law firm clients. But he was stuck. Could not get on industry stages. Drawing down savings to fund growth. Classic demand constraint.

The build

He built a podcast authority engine, AI pre-intake tools for personal injury law firms, the AI for PI Index lead magnet, and a mini-book content machine. Then he went on ONE podcast.

The results
  • 12 inbound opportunities in 48 hours
  • $200K deal closing
  • Separate $180K ARR contract signed the week prior

"$200K opportunity. We had immediate authority and credibility. They were ready to go right when they called us."

Nick Kringas · Apricot Law
03 Joey Atlas
Online fitness coaching

100,000 YouTube subscribers in 9 months. Revenue more than doubled.

Before Prime

Joey was spending 5 full days producing each YouTube video, script to publish. That is a supply constraint if I have ever seen one. And it was throttling his channel growth, which was throttling his revenue.

The build

We rebuilt his entire production workflow with AI. Research. Scripting. Production. End to end.

The results
  • 100K subs added in 9 months
  • Silver Play Button on the wall
  • Revenue more than doubled
  • Coaching clients now coming directly from YouTube
  • Production time per video: 5 days collapsed to 4.5 hours

"I went from 5 days of production per video to 4.5 hours."

Joey Atlas · Midlife Muscle / SculptaFit
04 Collin Schwartz
Multifamily real estate, $190M+ AUM

Quarterly investor reports from 3 weeks to 1 day. Deal review from a full day to 2 minutes.

Before Prime

Collin was managing a nine-figure real estate portfolio with no unified data layer. Asset reviews took 3 months. Leasing and maintenance ran on phone, text, and Slack. They were skipping 5 to 10 deals a day just because they could not process them fast enough.

The build

He built a unified asset management dashboard, leasing and maintenance dashboards (built by his own asset manager), automated investor report workflow, and a 2-minute deal review pipeline.

The results
  • Asset reviews compressed from 3 months to 1 month
  • Leasing and maintenance teams 50% faster
  • Scaling into third-party property management with no added overhead

"Things that used to be very manual are now in dashboards. 90% better than what we had before."

Collin Schwartz · Leaven Wealth / Bricktown Management
05 Krista Mashore
Business + marketing coaching, $68M+ in sales

Full 7-day challenge built in one day. Designer? Never need one again.

Before Prime

Krista had a production bottleneck. Building a 7-day challenge from scratch took weeks and multiple team members. She was up at 3:30am just pushing through the technical steps.

The build

She built a full challenge production workflow inside Claude using her own frameworks and her own voice. Plus an AEO/GEO autonomous content site that writes its own articles and runs without team input.

The results
  • Entire challenge built in one working day
  • Workbook that would have taken a team member 2 weeks done the same day
  • Autonomous content engine running
  • No new hires

"That workbook would have taken a team member 2 weeks. I literally did it in the same day. You'll never need a designer again."

Krista Mashore · Krista Mashore Coaching

The people behind Prime

Practitioners.
Not presenters.

We've built businesses, scaled teams and shipped real technology.

Joe Stolte

Founder
Global

Joe Stolte

Former Inc 500 entrepreneur and 6-time technology founder with 4 exits, including Lottery.com (IPO) and GrowFlow ($62.5M).

Read more

After selling Daily.ai with his partners Peter Diamandis and Eben Pagan in 2025, Joe started Prime AI, where he has helped over 400 business owners deploy AI and AI agents into their businesses.

Former 2-time world champion in breaking and a key player in helping get breaking into the 2024 Paris Olympics. Shared stages with Jay-Z and Beyoncé. Now husband to Judy, father of 3.

Joestolte.com →
Gus van Dender

Managing Partner
Global

Gus van Dender

20+ years systematizing businesses long before AI existed. 7 companies built and multiple exits along the way.

Read more

Gus scaled Wake Up Warrior from 300 to 6,000 members in 6 months. As CEO of a private equity firm, he purchased over 100 coaching companies and enabled them with technology as part of a roll-up strategy.

Today, inside Prime he runs the day-to-day implementation engine, bringing AI into your office, your tools and your team to scale revenue, buy back your time, and increase your profit.

LinkedIn →
Lucy Prebble

Managing Partner
AU + NZ

Lucy Prebble

15+ years building and scaling businesses across marketing, real estate, coaching and AI.

Read more

Lucy has founded and co-founded multiple seven-figure businesses and worked hands-on with 100+ businesses across marketing, sales, strategy and growth.

Today, Lucy leads Prime across Australia and New Zealand, working with established business owners to identify where AI can create the greatest commercial impact.

LinkedIn →
Milly Jones

Chief of People & Growth
AU + NZ

Milly Jones

Seven-figure entrepreneur, award-winning coach and experienced people leader.

Read more

Milly has built and led her own successful businesses and worked with and coached 4,000+ people across business, leadership and personal development.

Today, she brings that experience to Prime across Australia and New Zealand, working closely with business owners and their teams to drive adoption, turn strategy into action and help businesses and the people inside them win.

On the channel

See how we think.
See what we're building.

Recent

Questions

Read this
before you apply.

What is Prime?

PRIME is an AI implementation firm. We diagnose your constraint, build the system, and leave it running in your real workflows. We don't do theory. We don't do tool tours. We install AI into the parts of your business that are actually broken.

Who is Prime for?

Operators doing $50K+/month who want AI installed before their competition figures it out. If you're still ‘learning’ AI, this isn't for you yet. If you're ready to deploy it, let's talk.

How is this different from AI training?

Training teaches you what AI can do. We build what it should do. For your business. With your data. In your tools. You leave with a system running. Not a certificate.

What does an engagement look like?

We start with a diagnostic. Find your constraint. Map the role. Build the system. Engagements are custom. Some are one-time builds. Some are ongoing partnerships. We'll figure out what makes sense on the call.

Do you work with my industry?

We've worked in 400+ businesses across dozens of industries. Legal. Real estate. Fitness. SaaS. Coaching. Financial services. Trade. E-comm. Service businesses. If you have a constraint, we can solve it.

What is the application process?

Fill out the application below. We read every word. If it's a fit, we'll reach out personally to schedule a call.

The room you want to be in

AI is transforming the entire world.
Do not go at it alone.

PRIME is selective. We accept operators who are already winning and want AI installed before their competition figures it out. Start below. We respond personally.

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